AbbVie Reimagines Marketing for Pharma with Safe, Privacy-Focused Data Collaboration

AbbVie achieves customer-centric marketing activation with LiveRamp.

Client

AbbVie

Company Size

50,000+ employees

Industry

Healthcare

Solution

Cross-Screen Measurement & Analytics, Clean Rooms, Marketing Impact

Use Cases

Automated Traffic Solution (ATS), campaign optimization, clean room, CTV, measurement, media optimization, overcoming signal loss, RampID, TV advertising

AbbVie discovers and delivers innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. 

Discover how AbbVie safely leverages LiveRamp to measure the impact of its advertising by:

  • Ingesting and tieing impression, website, and customer conversion data to an identity graph in a privacy-focused manner
  • Measuring what customers are seeing in-market and how that impacts their behavior
  • Enabling AbbVie’s analysts and data scientists to unlock the potential of a connected customer view

The LiveRamp Data Collaboration tool really changed the way that we evaluate our marketing. Now, the data scientists and analysts on my team have the ability to tap into [our impression, website, and customer conversion] data in real time… We can now see how customers are responding and what they're doing, and that helps us better tailor our marketing activation to what they need.

Jaime Date Director II, Measurement and Data Science, AbbVie