Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

How To Approach Data‑Driven Marketing: Share This

We recently interviewed Ann Kennedy, chief product officer at ShareThis, to discuss the power of data-driven marketing and how it drives better performance. ShareThis is a LiveRamp partner; its data is available through the IdentityLink™ data store feature. What are the biggest challenges digital marketers face today? Understanding how to reach consumers in an online, cross-device, ...

5 Questions with Datorama CEO Ran Sarig

For this post, we sat down with the CEO & Cofounder of Datorama, Ran Sarig, to talk marketing intelligence, data centralization, recent advertising hot-button issues, and the new LiveRamp/Datorama partnership. Before #RampUp17, we were hearing a lot about transparency issues from top media spenders—and now post-event, we’re seeing big shake-ups in brand safety management ...

LiveRamp Partner Spotlight with DataLab Digital Advertising

For our series on 1-to-1 marketing best practices, we reached out to Alex Aigner, COO at DataLab Digital Advertising, to learn more about how they leverage custom predictive models to boost new customer acquisition efforts. Can you give a brief overview of DataLab? We’re an addressable marketing consultancy that specializes in improving the data and targeting ...

One-to-One Marketing Strategies from Criteo

For our series on best practices for using data to improve one-to-one marketing strategies, we reached out to James Smith, EVP of the Americas at Criteo, to learn more about personalized marketing and retargeting programs. What’s the biggest challenge marketers face when it comes to one-to-one marketing and personalization? The biggest challenges are understanding how ...

Six Quick 1-to-1 Marketing Tips from Eyeview

We sat down with Brian Pozesky, Chief Product Officer at Eyeview, to discuss their best practices for using data to implement more effective 1-to-1 marketing campaign strategies in video ads. Eyeview has solved the challenge of taking the personalized data-driven methodology you love and applying it to video. With its groundbreaking 1-to-1 video marketing technology, ...

1-to-1 Marketing Best Practices from Monetate

For our series on best practices for using data to improve 1-to-1 marketing strategies, we reached out to Nathan Richter, Sr. Director of Strategy and Insights at Monetate, to learn more about website and mobile optimization: What kind of improvements have you seen for companies who personalize audience segments or even individual consumers? It's ...

9 Data‑Driven Marketing Quotes from #RampUp16

During our recent gathering of over 1,500 "MadTech" professionals at #RampUp16, we had the opportunity to get inspired by leaders from companies like MediaMath, Quantcast, and V12 Group. Take a minute to check out this slideshow of top RampUp quotes that touch on data and what it means for today's data-driven marketers. Inspiration from Leaders in AdTech ...

Conversations with Drawbridge CEO Kamakshi Sivaramakrishnan

[Editor’s note: We recently sat down with Kamakshi Sivaramakrishnan, CEO and Founder of Drawbridge, to get her thoughts on the future of marketing. This blog is a compilation of those conversations. Kamakshi will be on the main stage speaking at #RampUp16!] From your perspective, what will be some of the biggest challenges facing the adtech ...

Cubeiq Partner Spotlight

[Editor’s note: We recently sat down with Antonio Tomarchio, CEO at Cuebiq, to get his thoughts on the future of marketing and the challenges CMOs are facing today. This blog is a compilation of those conversations. Cuebiq is a #RampUp16 silver sponsor!] What marketing trends do you predict will be the most prominent in 2016? I think ...

How Real-Time Data Will Impact Personalization and Targeting in 2016

[Editor’s note: We recently sat down with Kurt Abrahamson, CEO of ShareThis, who will be speaking at #RampUp16. This blog is a compilation of those conversations. ] How is social sharing reshaping the way marketers strategize? Sharing data flows in real-time as people share about current events and discover new content of interest. It ...