The Potential Cost of Inertia: Lessons Learned from GDPR

Survey after survey shows that even though the California Consumer Privacy Act (CCPA) became effective on January 1st, many affected companies are still not fully prepared to comply with the data privacy regulation. Although CCPA’s predecessor, the General Data Protection Regulation (GDPR), is specific to EU data subjects, it may offer some insight into the […]

Why Every Day is Data Privacy Day

This year’s International Data Privacy Day is the first of the 2020s. In the last decade, this event has provided an excellent service, prompting many to update their privacy settings, change their passwords, or back up their security software. Today, Data Privacy Day is not only a good reminder for individuals and businesses to review […]

Data Privacy Regulation from a Partner Perspective: What Comes after CCPA?

Marketers from companies of all sizes operating in California have spent the past year preparing for the California Consumer Privacy Act (CCPA). Now that CCPA has gone into effect and companies have updated their compliance strategies, many marketers may want to breathe a sigh of relief. But not so fast. CCPA is just the beginning […]

CCPA Readiness: Enabling Compliance with Privacy Manager

A number of questions have come up regarding our core technology and how the California Consumer Privacy Act (CCPA) impacts what we do. Here are the answers to some common questions we have received: 1. How is LiveRamp preparing for the CCPA? Our preparation involves making several efforts to address compliance across the entirety of […]

CCPA Webinar Recap: Your Burning Questions Answered

Our panelists, Tara Aida, Product Manager, Data Stewardship, LiveRamp; Tim Geenen, General Manager, Privacy & Consumer Experiences, LiveRamp; and Justin Antonipillai, CEO, WireWheel; along with moderator Lauretta Lu, Privacy Counsel, LiveRamp, answer questions about the CCPA. Tick tock til CCPA o’clock—the California Consumer Privacy Act takes effect in less than a month. From the volume […]

How LiveRamp is Preparing for CCPA

LiveRamp firmly believes that enhanced accountability and a commitment to data privacy are vital business requirements—now more than ever. We strive to remain accountable to our corporate values, to do what’s right, and to respect others. We seek to set a high standard, reassuring our clients, associates, and partners that LiveRamp is in data and […]