Retailers that have attracted new audiences and deepened customer loyalty this year have succeeded in part because they understood their audience best. They knew that the consumers they engaged last year are in vastly different places this year, and that building a complete view of their wants and needs takes pushing against the four walls of their business and entering into privacy-conscious data partnerships. Once thought of as the purview of large corporations with vast data and technology resources at their disposal, data partnerships have become more commonplace to discuss and execute.
To learn more about the three types of data partnerships that can help you build customer intelligence, engage broader audiences, and succeed in 2021 and beyond, read our Retail Dive byline.