Marketing

What is Privacy by Design?

December 2, 2020  |   LiveRamp

What is privacy by design and what does it mean today? As a concept, it has been around since the 1990s, but it has recently become more of a focus for companies across verticals because of rising privacy regulations and growing consumer awareness of the use of their data. 

Hear Anneka Gupta, LiveRamp’s President and Head of Products and Platforms, and guest Fatemeh Khatibloo, VP and Principal Analyst at Forrester Research, discuss the state of privacy by design, why it’s been “watered down,” its role in enabling data collaboration, and how companies can adopt this mindset and practice to build trust and competitive advantage. 

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