Playwire is proud to announce an expansion of its partnership with LiveRamp, to now bring Playwire’s publishers Google Display & Video 360’s PAIR. Display & Video 360’s Publisher Advertiser Identity Reconciliation (PAIR) enables publishers and marketers to securely and privately reconcile first-party data for marketing use cases.
This step forward unlocks additional cookieless inventory that will endure beyond third-party cookie deprecation in Chrome, and more. With PAIR, publishers and advertisers can activate encrypted first-party information unique to their sites, via aggregation.
Read more on Playwire’s blog here.
