Media Horizons and Schwan’s Use of Onboarding for Suppression

Marketing Innovation

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Media Horizons and Schwan’s Use of Onboarding for Suppression

Marketing Innovation

Media Horizons, a full-service independently owned direct marketing agency, helps companies like Schwan’s Home Service, a multi-billion dollar online grocery delivery company, acquire new customers and then maximize their lifetime value. Media Horizons wanted a more efficient way to remove current customers from online audience segments to reduce Schwan’s’ customer acquisition costs.

Media Horizons worked with LiveRamp to onboard customer data into a number of new customer acquisition campaigns for Schwan’s. By connecting customer CRM data, emails, and postal addresses to display and social platforms through LiveRamp, current customers were suppressed from acquisition campaigns.

To learn more about how we did this and the results, read the case study here.