Advertising Week New York provides a critical meeting point for the ecosystem. This year’s event was no different, as the entire industry gathered in NYC to discuss the hottest topics and cutting-edge solutions, including data collaboration, consumer data strategies, and of course, AI.
Once again, LiveRamp took center stage to continue guiding marketers toward the cutting-edge of data-driven marketing. With multiple announcements, as well as nine speaking sessions at this year’s event, LiveRamp highlighted its vision for the next wave of data collaboration, laying out how brands can grow and drive stronger returns using identity, clean rooms, media networks, and AI.
Seize the data collaboration opportunity
Data collaboration was one of the focal points of Advertising Week New York, with some of the biggest sessions and activations focused on clean rooms, and first-party data woven in throughout as a must-do for companies to succeed.
Fresh off announcing new updates to its Data Collaboration Platform, LiveRamp spotlighted its vision for how the industry can take advantage of data collaboration to accelerate growth. LiveRamp CEO Scott Howe drew parallels between learning to cook and building data collaboration experience, highlighting cutting-edge use cases that companies stand to gain once they build fluency in data collaboration, like advanced multi-party data collaboration, dynamic real-time campaign adjustments, and predictive analytics for future campaigns.
Unlocking clean room measurement
LiveRamp also dug deeper into another use case, clean room measurement, leading a panel featuring Indeed, Kinective Media by United Airlines, and Spotify, and what their best practices were for driving results, as well as another panel featuring Hill’s Pet Nutrition.
Driving value from media networks
LiveRamp also spotlighted media networks, one of the leading use cases for data collaboration, across multiple panels.
- In a fireside, Caroline Liu, Head of Strategy, Insights & Operations at Walgreens Advertising Group, shared WAG’s plans for continuing to push its data collaboration forward, and recommendations for others starting their own media networks.
- LiveRamp also joined a panel led by Target Roundel unpacking how data collaboration is a key part of their media network’s capabilities.
Connectivity: AI, CTV, and all of the omnichannel destinations marketers want
LiveRamp also highlighted the latest ways marketers can leverage authenticated connectivity to enable the omnichannel experience they want, including connecting to and measuring emerging AI destinations, connectivity for in-demand destinations like CTV, and all the other destinations that matter.
AI sessions were everywhere at Advertising Week New York, and a highlight of the conference was LiveRamp adding the first-ever AI connections to its expansive network, including personalizing AI-powered searches in partnership with Perplexity and connecting AI-powered custom audiences in partnership with Chalice. In an AI-focused panel, LiveRamp, Perplexity, as well as AI innovators Dotdash Meredith and Havas Media Group, highlighted their lessons learned during AI’s early days, as well as unpacked how brand marketers could drive better value from their AI investments and make them real.
LiveRamp also continued to improve CTV connectivity, with DIRECTV announcing it is using LiveRamp’s Authenticated Traffic Solution to enable marketers to leverage people-based marketing with DIRECTV’s properties. LiveRamp then joined panels with DIRECTV and DISH, respectively, to discuss how marketers could get the most out of their CTV marketing, as omnichannel continues to increase in importance.
Looking ahead
Follow the LiveRamp blog for more content from LiveRamp’s Advertising Week sessions!
Stay tuned for news of LiveRamp’s growing milestones around data collaboration, including clean room adoption and more ways for marketers to tap AI for the future of connectivity.