Collaborating with first-party data enables organizations to not only expand their customer intelligence, but also provides additional opportunities for unlocking revenue streams. As more and more companies turn to first-party data collaboration, CIOs are responsible for ensuring the safety and security of these connections. The challenge for CIOs in selecting a vendor: balancing both technology and privacy requirements.
Read more in our CIO Dive byline on the key factors to consider in choosing a privacy-preserving technology for your organization.