Marketers have more tools and data at their disposal than ever before, yet getting a complete, accurate picture of media performance has never been more challenging. With advertising spanning multiple (and evolving) channels, platforms, and devices, it’s essential to be able to unify insights and make fast, data-driven decisions to justify ad spend and maximize impact.
That’s why we’re excited to introduce Cross-Media Intelligence, the latest game-changing innovation in the LiveRamp Data Collaboration Platform. For the first time, marketers can access single, deduplicated reporting across screens and platforms – the truest scorecard of media performance. Platforms and publishers are making their exposure data available through LiveRamp, and our technology, expertise, and trusted collaboration network make a side-by-side view of performance across investments possible.
Why Cross-Media Measurement Must Evolve
Marketers have long struggled to see the full picture of their media performance. Traditional measurement methods rely on outdated techniques, fragmented datasets, or panels, leading to blind spots and misaligned investments. Increasing privacy regulations and signal loss make traditional approaches even less reliable.
Cross-Media Intelligence solves these challenges by providing a unified view of campaign performance across channels, publishers, and creative variations—all powered by LiveRamp’s Clean Room technology. Brands can securely analyze deduplicated insights across partners without exposing personal data.
The Leading Approach to Measurement
Cross-Media Intelligence unlocks real, actionable insights with speed flexibility and scale, providing:
- A single, de-deduplicated view – Unlock 6X more data coverage and get unprecedented campaign visibility with our unified media performance view—connecting publishers, DSPs, and other data sources through our expansive collaboration network.
- Insights in hours – Skip the weeks of connecting and normalizing data. Accelerate insights up to 4X faster with self-serve workflows, pre-configured templates, and automated tools.
- Configurable for your goals – Customize reporting to your goals and tactics to boost actionability and ROI by up to 25%. Optimize creative, test strategies, and refine spend for maximum impact.
Building on LiveRamp’s Industry-Leading Network
LiveRamp’s trusted data collaboration network connects brands, platforms, data providers and publishers at scale—eliminating the need to rely on incomplete or biased data. At LiveRamp, we’re building the world’s most powerful data collaboration network, allowing our customers to achieve the outcomes they want, explore new partnerships, and unlock growth.
In conjunction with updates to our platform that have already delivered 10%+ match rate improvements year-over-year, allowing brands to gain even deeper customer insights, marketers can leverage these stronger connections to drive real business outcomes.
Redefining What’s Possible in Media Measurement
Marketers need scalable, secure measurement solutions that keep up with today’s dynamic media landscape. They need to be able to use their own first-party data in conjunction with platform and publisher data for a full picture of media performance. They need to be able to compare media providers side-by-side with full transparency. Cross-Media Intelligence makes it a reality.
Imagine you’re an auto brand struggling with understanding which media partners are driving the lion’s share of value in your media plan. By integrating dealership sales data, online browsing behavior, and media exposure across publishers – all in one place – you can pinpoint which tactics are driving the most reach and conversions, finally getting answers to:
- Where your audiences actually are (and aren’t) across the ecosystem
- How your media works together in influencing things like website visits and sales
- What channels are driving the most incremental reach
- Which audiences are responding, interacting, and converting across publishers and channels
No more siloed reporting. No more guesswork. Just clear, actionable intelligence to optimize spend and maximize outcomes.
At LiveRamp, we’re redefining data collaboration—giving brands and their partners the ability to measure and optimize with confidence. With Cross-Media Intelligence, marketers finally have the insights they’ve sought for over a decade—delivered for the first time, only by LiveRamp.
To learn more, read our press release and check out our release notes.