Italiaonline Announces It Will Begin Using LiveRamp’s Authenticated Traffic Solution to Enhance Ad Revenues
Partnership signed between the main Italian digital company and the leading platform for Data Connectivity
Among the advantages: greater data security and user privacy, overcoming third-party cookies and increasing advertising revenues
For the italian version of the press release please click HERE
Italiaonline (IOL), the leading Italian internet company, announces that it has signed a partnership with LiveRamp® (NYSE: RAMP), a leading platform in data management on an id basis. Italiaonline is the first major Italian publisher to collaborate with LiveRamp for its Authenticated Traffic Solution (ATS), which allows people-based advertising instead of cookies.
Italiaonline, with the most visited online portals and directories in Italy, as well as the country’s main e-mail provider, is undoubtedly an ideal partner to introduce LiveRamp’s ATS in Italy. .
The ever-changing digital landscape, characterized by increasingly stringent regulations on privacy and above all by the passing of third-party cookies, makes it increasingly more urgent for publishers all over the world to adopt neutral, interoperable and that give priority to the protection of privacy.
LiveRamp is a reliable partner with deep experience in protecting data security and user privacy through its data connection platform. Since 2016, LiveRamp has developed and implemented its infrastructure based on people-based, privacy-first identifiers. The LiveRamp identifier, RampID, is widely adopted and used by major brands, publishers, data providers and technology partners globally. .
In particular, publishers that adopt LiveRamp’s ATS can expect to obtain benefits such as: maintaining the addressability of third-party cookies; increase revenues on a high-value audience on all browsers; be able to connect a quality audience to over 400 leading advertisers worldwide; and build a data-partnership with agencies and brands.
Chiapponi, Chief Marketing Officer Italiaonline declares: “With the end of the third-party cookie world coming, our partnership with LiveRamp is an important step in providing people-based advertising solutions. We believe that this natural evolution of the market can benefit customers and users by making the entire advertising ecosystem more sustainable”.
Vihan Sharma, managing director for LiveRamp Europe, said he was delighted to expand LiveRamp’s presence across the European market: “This is truly a landmark partnership for us, one that will help LiveRamp further expand its footprint in Italy and Europe. Moreover, by combining the dual benefits of ATS, we look forward to helping Italiaonline continue to provide the best digital solutions to enhance any business in the country.”