Pricing
LiveRamp Pricing in 2026:
How the Consumption Model Works and What It Costs
Pay for value, scale on your terms
LiveRamp's consumption model directly aligns your investment with your value. By offering full flexibility to drive usage across products and solutions, our transparent pricing empowers your team to maximize ROI and scale as your strategy grows.
LiveRamp pricing combines an annual token commitment with separately priced add-ons. Tokens are a flexible unit of measure that can be used across eligible LiveRamp products and usage types. Higher commitment levels unlock more favorable drawdown rates, so your buying power increases as you scale.
Standard
Starting at 20K
Ideal for clients starting with LiveRamp or focused on outcomes requiring less data collaboration.
Standard might be right for you if you have <5 million customer records and activate to 1-3 media destinations.
Includes:
- Essential consumption-based products to maximize media impact and performance
- Flexible entry-level rates
- Ticketed support included
Premier
Starting at 150K
Ideal for clients ready to scale their data collaboration strategy.
Premier might be right for you if you have 5 million-25 million customer records and activate to 4-10 media destinations.
Includes:
- All consumption products included to enhance consumer experiences powered by enterprise identity
- Volume-discounted consumption rates vs. Standard
- Dedicated technical resource
Enterprise
Starting at 360K
Designed for enterprise organizations needing end-to-end strategic guidance.
Enterprise might be right for you if you have 25+ million customer records and activate to 10+ media destinations.
Includes:
- All consumption products included to measure media across all screens and partners
- Best consumption rates vs. Premier
- Dedicated technical resources
- Consultative support
- Dedicated Program Manager
Get a Custom Quote
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LiveRamp Pricing FAQs
How does LiveRamp’s pricing and consumption model work?
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What is the minimum investment to get started?
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What happens if we go over our token allotment?
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Can I adjust my plan as my business grows?
Our pricing scales with your business size and adapts to your evolving use cases. Whether your customer files are increasing or your media spend is on the rise, we help you scale your growth on your terms.
Can we run a Proof of Concept (POC) before committing?
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What kind of support is included?
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Can we purchase additional professional services?
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Are there implementation and onboarding costs?
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How does pricing work in the Data Marketplace?
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Has LiveRamp’s pricing model recently changed?
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One of the biggest reasons we felt like LiveRamp was the best solution for us is the scale. LiveRamp has hundreds of relationships with data providers, so that has really unlocked some partnerships for us.
Katie Bell / US Marketing, Customer Data Science, McDonald’s
