Who Owns Data Collaboration Anyway?

RampUp 2023 Session

Being at the helm of data collaboration requires a firm grasp of business development, technical infrastructure, privacy, and security, which can make it challenging to assume ownership. Hear from our panelists on how they developed the skills to own data collaboration strategy and execution at their brands, ultimately positioning them to truly own their data future.

Video

Who Owns Data Collaboration Anyway?

RampUp 2023 Session

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Being at the helm of data collaboration requires a firm grasp of business development, technical infrastructure, privacy, and security, which can make it challenging to assume ownership. Hear from our panelists on how they developed the skills to own data collaboration strategy and execution at their brands, ultimately positioning them to truly own their data future.

Speakers

Lauri Vela
SVP, Performance Marketing Omni-Channel, Synchrony
Amber Minson
Chief Revenue Officer, BlueApron
Laura Rainier
NA Media Analytics & Insights, Senior Director, Procter & Gamble
Lynn Hemans
VP, Consumer Intelligence & Analytics, The Hershey Company
Daniella Harkins
SVP, Product Go-To-Market, LiveRamp

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