Beyond Measurement: Unlocking Cross-Media Intelligence that Powers Smarter Strategy
RampUp 2025 Session
Cross-screen measurement has long been an industry aspiration, but for many marketers and publishers remained an unfulfilled promise. Now, new tools like LiveRamp’s Cross-Media Intelligence solution can truly unlock measurement across all media channels and deliver actionable insights that move your marketing needle.
Hear from brand marketers at the ecosystem’s cutting edge in this panel discussion as they share their experience turning cross-screen measurement from wishful thinking to everyday reality. Discover how to:
- Deliver improved consumer outcomes with comprehensive cross-screen measurement
- Overcome common challenges in realizing true cross-screen measurement
- Maximize ROI and drive better future investments powered by measurement insights
Cross-screen measurement has long been an industry aspiration, but for many marketers and publishers remained an unfulfilled promise. Now, new tools like LiveRamp’s Cross-Media Intelligence solution can truly unlock measurement across all media channels and deliver actionable insights that move your marketing needle.
Hear from brand marketers at the ecosystem’s cutting edge in this panel discussion as they share their experience turning cross-screen measurement from wishful thinking to everyday reality. Discover how to:
- Deliver improved consumer outcomes with comprehensive cross-screen measurement
- Overcome common challenges in realizing true cross-screen measurement
- Maximize ROI and drive better future investments powered by measurement insights
Speakers
