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Unlock Seamless Social Media Activation and Measurement with Meta's Conversion API

RampUp 2023: Innovation Studio

With every marketing dollar needing to work harder for the business, it's critical for brands to use their first-party data in conjunction with technologies like Meta's conversions API (CAPI) and LiveRamp to better connect with customers across their journeys. Hear how a leading brand maximizes its social media investment and learn what they are able to do now through Meta and LiveRamp's partnership that they were not able to achieve before.

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Unlock Seamless Social Media Activation and Measurement with Meta's Conversion API

RampUp 2023: Innovation Studio

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With every marketing dollar needing to work harder for the business, it's critical for brands to use their first-party data in conjunction with technologies like Meta's conversions API (CAPI) and LiveRamp to better connect with customers across their journeys. Hear how a leading brand maximizes its social media investment and learn what they are able to do now through Meta and LiveRamp's partnership that they were not able to achieve before.

Speakers

Ngan Nguyen
Senior Technical Partner Manager, Meta
Max Parris
Senior Director of Product, LiveRamp

Create more with data

How can you reimagine the customer experience with data collaboration?