Are you struggling to measure lift when a randomized control isn't available? Watch this presentation to learn how AbbVie uses data science to estimate marketing lift. You'll gain insights into how you can accurately measure the marketing impact of different consumer channels and tactics to drive value for your business.
Are you struggling to measure lift when a randomized control isn't available? Watch this presentation to learn how AbbVie uses data science to estimate marketing lift. You'll gain insights into how you can accurately measure the marketing impact of different consumer channels and tactics to drive value for your business.
Speakers
Ryan Moore
Director, U.S. Commercial Data Strategy, Operations & Analytics, AbbVie
Praneet Marathe
Manager, Consumer Analytics, AbbVie
Jason Brenner
RVP, Healthcare & Lifesciences, LiveRamp
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