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Turning CTV Signals into Outcomes: Inside the LiveRamp-NBCU Data Collaboration

LiveRamp powers the CTV ecosystem, enabling advertisers to securely connect their data with CTV partner inventory, resolving identity for faster and more precise targeting, optimization, and measurement. In this session, discover how NBCU and LiveRamp collaborate to standardize cross-platform reporting through NBCU's Performance Insights Hub unifying reporting across screens, tracking awareness, engagement, and conversion.

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Turning CTV Signals into Outcomes: Inside the LiveRamp-NBCU Data Collaboration

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LiveRamp powers the CTV ecosystem, enabling advertisers to securely connect their data with CTV partner inventory, resolving identity for faster and more precise targeting, optimization, and measurement. In this session, discover how NBCU and LiveRamp collaborate to standardize cross-platform reporting through NBCU's Performance Insights Hub unifying reporting across screens, tracking awareness, engagement, and conversion.

Speakers

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?