Transforming Marketing from Cost Center to Revenue Driver

RampUp Session

Marketers have always been tasked with doing more with less. Our panelists share their strategies for maximizing business impact across marketing work streams while making room for innovation and experimentation.

Video

Transforming Marketing from Cost Center to Revenue Driver

RampUp Session

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Marketers have always been tasked with doing more with less. Our panelists share their strategies for maximizing business impact across marketing work streams while making room for innovation and experimentation.

Speakers

Mr. Cameron Alverson
Senior Director, Media & Analytics, Living Spaces
Louise Cotterill
Global Senior Director, Intelligence & Insight, Kellogg
Zephan Fischi
VP of Strategic Accounts, LiveRamp
Matt Lawler
VP, Data And Insights, Global Partnerships, AEG Worldwide

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?