Transforming Marketing from Cost Center to Revenue Driver

RampUp 2023 Session

Marketers have always been tasked with doing more with less. Our panelists share their strategies for maximizing business impact across marketing work streams while making room for innovation and experimentation.

Video

Transforming Marketing from Cost Center to Revenue Driver

RampUp 2023 Session

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Marketers have always been tasked with doing more with less. Our panelists share their strategies for maximizing business impact across marketing work streams while making room for innovation and experimentation.

Speakers

Mr. Cameron Alverson
Senior Director, Media & Analytics, Living Spaces
Louise Cotterill
Global Senior Director, Intelligence & Insight, Kellogg
Zephan Fischi
VP of Strategic Accounts, LiveRamp
Matt Lawler
VP, Data And Insights, Global Partnerships, AEG Worldwide

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