Understand Cross Device Identity: Uber
UBER: Customer Story
Tesäen Chavis, DMP manager at Uber, shares how LiveRamp helps her team anonymize CRM data, match this information to device and cookie IDs, and segment audiences so Uber can effectively target users, manage campaigns, and save money
UBER: Customer Story
Tesäen Chavis, DMP manager at Uber, shares how LiveRamp helps her team anonymize CRM data, match this information to device and cookie IDs, and segment audiences so Uber can effectively target users, manage campaigns, and save money
Speakers
No items found.
Create more with data
How can you reimagine the customer experience with data collaboration?
