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Understand Cross Device Identity: Uber

UBER: Customer Story

Tesäen Chavis, DMP manager at Uber, shares how LiveRamp helps her team anonymize CRM data, match this information to device and cookie IDs, and segment audiences so Uber can effectively target users, manage campaigns, and save money

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Understand Cross Device Identity: Uber

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UBER: Customer Story

Tesäen Chavis, DMP manager at Uber, shares how LiveRamp helps her team anonymize CRM data, match this information to device and cookie IDs, and segment audiences so Uber can effectively target users, manage campaigns, and save money

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