TiVo: Customer Story
Consumer Behavior Fuels Data Partnerships & ROAS
Walt Horstman, senior vice president and general manager, advanced media & advertising at TiVo, describes how the LiveRamp Data Store help TiVo develop a comprehensive understanding of its audience and what drives consumer behavior.
Consumer Behavior Fuels Data Partnerships & ROAS
Walt Horstman, senior vice president and general manager, advanced media & advertising at TiVo, describes how the LiveRamp Data Store help TiVo develop a comprehensive understanding of its audience and what drives consumer behavior.
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