40% more revenue* – that’s what’s on the table when brands get personalization right.

Today’s diners move fast – across apps, loyalty programs, 3rd-party delivery, in-store and more – giving chains endless opportunities to deliver the right experience at the right time. With 71% of guests expecting personalized offers, the bar for relevance has never been higher.

Yet, fragmented data, disappearing signals, and rising privacy expectations can make real personalization feel out of reach or worse, result in missed opportunities. This actionable playbook helps restaurant chains cut through complexity and unlock personalization that performs with:

• The 5 essential building blocks for getting personalization right
• 13 proven strategies to personalize smarter, faster, and more effectively
• Real-world insights from brands that deliver curated, contextual experiences to millions of customers that grow loyalty and revenue

*McKinsey & Company Next in Personalization Report

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