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Real Collab or Marketing Myth?

The real collaboration: TurboTax x WWE on Netflix

Innovation can come from the most unlikely collaborations. 

During the 2025 tax season, TurboTax took over a live episode of WWE RAW on Netflix with a first-of-its-kind brand integration called “Now This Is Taxes,” featuring WWE Superstars tackling the relatable frustrations of filing taxes, WWE-style.

The campaign ran wall-to-wall through Tax Day across the broadcast and TurboTax’s social channels and went on to win a Bronze Clio Award at Clio Sports 2025 in the Brand x Media category.

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Real Collab or Marketing Myth?

The real collaboration: TurboTax x WWE on Netflix

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Innovation can come from the most unlikely collaborations. 

During the 2025 tax season, TurboTax took over a live episode of WWE RAW on Netflix with a first-of-its-kind brand integration called “Now This Is Taxes,” featuring WWE Superstars tackling the relatable frustrations of filing taxes, WWE-style.

The campaign ran wall-to-wall through Tax Day across the broadcast and TurboTax’s social channels and went on to win a Bronze Clio Award at Clio Sports 2025 in the Brand x Media category.

Share on LinkedIn

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