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Deep Dive: The RampID Journey

A Decade of Post-Cookie Data Connectivity

We get a lot of questions from our customers and partners about what powers our identity solutions as we all now face a new world of data regulation, browser changes, and the stark reality that marketers will eventually lose access to cookies. If you’ve ever asked yourself, “What is a RampID, anyway?,” follow our quest to develop a new kind of online identifier—one that would remove PII associations, respect the privacy of individuals, and ensure that brands could prevent damaging hard-earned consumer trust because of a data breach. Read more and discover:

  • The evolution of LiveRamp’s privacy-by-design philosophy
  • Why all identifiers are not created equal
  • The role RampID plays in the cloud, clean rooms, and CDPs
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Deep Dive: The RampID Journey

A Decade of Post-Cookie Data Connectivity

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We get a lot of questions from our customers and partners about what powers our identity solutions as we all now face a new world of data regulation, browser changes, and the stark reality that marketers will eventually lose access to cookies. If you’ve ever asked yourself, “What is a RampID, anyway?,” follow our quest to develop a new kind of online identifier—one that would remove PII associations, respect the privacy of individuals, and ensure that brands could prevent damaging hard-earned consumer trust because of a data breach. Read more and discover:

  • The evolution of LiveRamp’s privacy-by-design philosophy
  • Why all identifiers are not created equal
  • The role RampID plays in the cloud, clean rooms, and CDPs

Speakers

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?