Modern marketers are caught between vanishing digital signals and the pressure to deliver reach and measurement while proving every dollar's impact. Premium media environments like audio generate powerful intent signals; but too often, those signals remain disconnected from media activation and transaction-level measurement. While premium reach is essential, the missing link has always been connecting a listener's intent to a verified transaction at the shelf. The challenge is no longer just finding the audience, but synchronizing identity across the disparate worlds of audio and purchasing data to create a truly closed-loop ecosystem. In this panel discussion, leaders from SiriusXM and Fetch break down how advertisers can activate authenticated identity and first-party data to turn high-intent signals into addressable, measurable advertising opportunities. They will explore how the integration of LiveRamp Authenticated Traffic Solution (ATS), audience insights, and real-time purchase data allows brands to move beyond broad proxies toward high-resolution addressability.

Takeaways:

- Leverage authenticated identity stacks to transform audiences into known, reachable customers

- Activate first-party data to reach authenticated audiences with relevant messaging

- Move beyond proxy-based targeting by connecting media activation directly to verified, SKU-level sales verification