Retail media networks have proven to be the golden ticket for brands seeking to offer better customer experiences at scale. Few leaders know this better than Chad Fox, CMO at Dollar General, and Ellen Mulryan, senior director, retail data partnerships, at The Trade Desk. In this keynote session, our speakers will discuss Dollar General's leadership in working directly with countless brands and connecting data across the ecosystem. This seismic shift in retailer-supplier data collaboration allows Dollar General and its partners to increase both media efficiency and innovation while pushing out the frontier of safe, secure data usage.