Retail media networks have proven to be the golden ticket for brands seeking to offer better customer experiences at scale. Few leaders know this better than Chad Fox, CMO at Dollar General, and Ellen Mulryan, senior director, retail data partnerships, at The Trade Desk. In this keynote session, our speakers will discuss Dollar General's leadership in working directly with countless brands and connecting data across the ecosystem. This seismic shift in retailer-supplier data collaboration allows Dollar General and its partners to increase both media efficiency and innovation while pushing out the frontier of safe, secure data usage.
Speakers
Chad Fox
Chief Marketing Officer, Dollar General Corporation
Ellen Mulryan
Senior Director, Retail Partnerships, The Trade Desk
Daniella Harkins
SVP, Product Go-To-Market, LiveRamp
Exceptional marketing runs on secure data collaboration
LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?