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Next Horizon: Better Measurement, Activation, and Segmentation in the Cloud

Amid evolving business objectives, new cloud technologies, and a shifting audience landscape, how can you maintain cloud infrastructure flexibility while meeting marketing goals and transforming business?

Join Snowflake, Saks, Discover, and LiveRamp for an interactive session that explores measurement, activation, and segmentation in the cloud. Learn how successful businesses develop forward-looking approaches that mitigate risk while providing efficiency and scale.

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Next Horizon: Better Measurement, Activation, and Segmentation in the Cloud

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Amid evolving business objectives, new cloud technologies, and a shifting audience landscape, how can you maintain cloud infrastructure flexibility while meeting marketing goals and transforming business?

Join Snowflake, Saks, Discover, and LiveRamp for an interactive session that explores measurement, activation, and segmentation in the cloud. Learn how successful businesses develop forward-looking approaches that mitigate risk while providing efficiency and scale.

Speakers

Sumit Bhagchandani
VP Marketing Technology, Discover
Jessica Levine
Executive Director, Cloud Partnerships, LiveRamp
Erin Foxworthy
Industry Lead, Advertisers & Agencies, Snowflake
Robby Douglas
Director, Marketing Measurement & Acceleration, Saks

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?