Navigating the Marketing Maze: Signal Loss, Measurement, and the Cloud Embedded Advantage

RampUp 2024 Session

The marketing landscape is rapidly shifting, with signal loss and data privacy restrictions posing significant challenges and opportunities. Join industry experts from Washington Post, Indeed, iSpot.tv, and AWS as they navigate this evolving terrain and their embedded (or integrated) identity approach.

This interactive session explores how you can drive better measurement and data collaboration via the cloud and integrated identity solutions.

This session is ideal for marketing professionals seeking to gain valuable insights, actionable strategies, and future-proof their approach in the face of industry disruption.sh p

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Navigating the Marketing Maze: Signal Loss, Measurement, and the Cloud Embedded Advantage

RampUp 2024 Session

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The marketing landscape is rapidly shifting, with signal loss and data privacy restrictions posing significant challenges and opportunities. Join industry experts from Washington Post, Indeed, iSpot.tv, and AWS as they navigate this evolving terrain and their embedded (or integrated) identity approach.

This interactive session explores how you can drive better measurement and data collaboration via the cloud and integrated identity solutions.

This session is ideal for marketing professionals seeking to gain valuable insights, actionable strategies, and future-proof their approach in the face of industry disruption.sh p

Speakers

Adam Solomon
Global Head of BD, Data Collaboration Applications, AWS
Josh Peters
Global Head of Commercial Data Strategy, The Washington Post
Paul Bloom
Senior Product Manager, Indeed
Lisa Cramer
Sr. Principal Product Manager, LiveRamp
Chris Cuyler
Director of Product Strategy, iSpot.tv
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