Marketing and IT in Harmony

RampUp 2023 Session

Forward-thinking brands harmonize marketing and IT goals to deliver better results for the business. In this presentation with Brightspeed's Vice President of Marketing, Monica Sitarski, and Vice President of Information Technology, Syam Suri, learn how to build trust and gain shared wins across marketing and IT so everyone gets what they want—marketing that over delivers and a tech stack that more than pays for itself.

Video

Marketing and IT in Harmony

RampUp 2023 Session

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Forward-thinking brands harmonize marketing and IT goals to deliver better results for the business. In this presentation with Brightspeed's Vice President of Marketing, Monica Sitarski, and Vice President of Information Technology, Syam Suri, learn how to build trust and gain shared wins across marketing and IT so everyone gets what they want—marketing that over delivers and a tech stack that more than pays for itself.

Speakers

Monica Sitarski
VP, Performance Marketing & Creative, Brightspeed
Syam Suri
VP, Information Technology, Brightspeed
Bridget Brett
VP, Commercial Cloud, LiveRamp

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