How Living Spaces Makes Smarter Marketing Investments with Data Collaboration
National furniture store stitches together data for better customer experiences.
Marketers today need to maximize marketing impact across a rapidly evolving advertising ecosystem to reach customers wherever they are – it’s a big job.
That’s why Cameron Alverson, Senior Director of Media and Analytics, Living Spaces Furniture partnered with LiveRamp. Hear how data collaboration is helping the Living Spaces team:
- Gain a better understanding of audience behavior
- Send right-time, personalized messages
- Measure results that prove the value of marketing investments
Marketers today need to maximize marketing impact across a rapidly evolving advertising ecosystem to reach customers wherever they are – it’s a big job.
That’s why Cameron Alverson, Senior Director of Media and Analytics, Living Spaces Furniture partnered with LiveRamp. Hear how data collaboration is helping the Living Spaces team:
- Gain a better understanding of audience behavior
- Send right-time, personalized messages
- Measure results that prove the value of marketing investments
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Exceptional marketing runs on secure data collaboration
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