Identity-Powered TV Advertising and Measurement in the Cloud

RampUp 2023 Session

Hear from TV's buy and sell sides on how they work together with LiveRamp to plan, activate and measure campaigns across all national premium video programmers. You’ll get a strong understanding of what’s possible in advanced TV activation and measurement through your existing tech stack or in the cloud.

Video

Identity-Powered TV Advertising and Measurement in the Cloud

RampUp 2023 Session

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Hear from TV's buy and sell sides on how they work together with LiveRamp to plan, activate and measure campaigns across all national premium video programmers. You’ll get a strong understanding of what’s possible in advanced TV activation and measurement through your existing tech stack or in the cloud.

Speakers

Tony Marlow
Chief Marketing Officer, LG Ads
Ed Davis
President, Product & Operations, Open AP
Andrea Zapata
EVP, Ad Sales Research, Measurement & Insights, Warner Bros. Discovery
Kelly Metz
Managing Director, Advanced TV Activation, Omnicom Media Group
Bill Stratton
Global Head of Media, Entertainment & Advertising, Snowflake
Adam Paul
Executive Director, TV, LiveRamp

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