How NBCU Powers Customer Intelligence Across the Enterprise for a Best-in-Class Consumer Experience
RampUp Session
One of the first steps in data collaboration is bringing internal data sets together to better understand and serve consumers across an enterprise. In this panel with NBCUniversal, executives from Universal Pictures and NBCUniversal Advertising & Partnerships share how they collaborate to engage viewers across all screens and deepen loyalty within all business units.
One of the first steps in data collaboration is bringing internal data sets together to better understand and serve consumers across an enterprise. In this panel with NBCUniversal, executives from Universal Pictures and NBCUniversal Advertising & Partnerships share how they collaborate to engage viewers across all screens and deepen loyalty within all business units.
Speakers
Katie Coghlan
SVP Data Product & Partnerships, NBCU Enterprise
Andrew Kelley
VP, Global Data Strategy & Transformation, Universal Pictures
No items found.
Kelsey Pullen
VP, Media & Publishers, LiveRamp
Exceptional marketing runs on secure data collaboration
LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?