As a brand, you don’t need a perfect data foundation to unlock the benefits of collaboration. With the right strategy, tools, and partners, early wins can spark a snowball effect that unlocks scalable revenue opportunities.

In this session, sports, music, and live entertainment powerhouse AEG shares their approach for helping brands build momentum in data partnerships – no matter your starting point. Discover how AEG leverages data collaboration to deliver unforgettable fan experiences by:

• Defining concrete objectives and benchmarks for success to make the biggest impact with the resources and data that you have
• Convincing internal stakeholders how strategic data collaboration prioritizes privacy while unlocking business value
• Adopting collaboration tools like clean rooms that enable privacy-conscious partnership and set the stage for long-term growth

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