Brands are preparing for the future of privacy-first addressability and want to integrate identity into their existing cloud data infrastructure. However, brands across industries find standing up a first-party data environment challenging. Watch this fireside chat between Kirsten Kliphouse, President of Google Cloud, Americas, and Dave Eisenberg, Chief Strategy Officer, LiveRamp, to learn how Google Cloud, LiveRamp, and their shared partners leverage identity to build a comprehensive, enduring view of their customers and unlock powerful insights.