The Collaborative B2B Ecosystem: How Clean Rooms Drive Better Business Outcomes
RampUp 2024 Session
Data collaboration isn’t just for B2C brands. Strategic data partnerships between B2B companies can unlock tremendous value for increasing data access, deepening measurement, and navigating complexities with privacy and signal loss. In this session, learn different approaches to scaling B2B data collaboration using the unique and powerful benefits of clean rooms.
Data collaboration isn’t just for B2C brands. Strategic data partnerships between B2B companies can unlock tremendous value for increasing data access, deepening measurement, and navigating complexities with privacy and signal loss. In this session, learn different approaches to scaling B2B data collaboration using the unique and powerful benefits of clean rooms.
Speakers
Mike Moreau
VP of Operations, LiveRamp
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Kumar Ram
VP, Global Head of Marketing Data Sciences, HP, Inc.
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Logan Kingman
Director of Business Development & Strategic Partnerships, LinkedIn
Create more with data
How can you reimagine the customer experience with data collaboration?
