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Boots on its Pioneering Journey Into Retail Media

The Drum: Boots and LiveRamp

Watch Warren Jenson, President of LiveRamp, and Peter Markey, CMO of Boots, discuss the evolution of retail media, the importance of first-party data, what the future holds for retailers, and lessons learned from Boots’ own pioneering journey.

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Boots on its Pioneering Journey Into Retail Media

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The Drum: Boots and LiveRamp

Watch Warren Jenson, President of LiveRamp, and Peter Markey, CMO of Boots, discuss the evolution of retail media, the importance of first-party data, what the future holds for retailers, and lessons learned from Boots’ own pioneering journey.

‍

Speakers

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?