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Boots on its Pioneering Journey Into Retail Media

The Drum: Boots and LiveRamp

Watch Warren Jenson, President of LiveRamp, and Peter Markey, CMO of Boots, discuss the evolution of retail media, the importance of first-party data, what the future holds for retailers, and lessons learned from Boots’ own pioneering journey.

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Boots on its Pioneering Journey Into Retail Media

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The Drum: Boots and LiveRamp

Watch Warren Jenson, President of LiveRamp, and Peter Markey, CMO of Boots, discuss the evolution of retail media, the importance of first-party data, what the future holds for retailers, and lessons learned from Boots’ own pioneering journey.

‍

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