Better Together: How to Forge Strategic Partnerships That Take Customer Intelligence to New Heights

RampUp 2024 Session

Whether your brand has a wealth of first-party data, is still building out its customer data strategy, or somewhere in between, there’s no limit to what you can learn about your customers by collaborating with partners. Learn how to identify like-minded companies with unique consumer insights, stand up powerful strategic collaborations, and grow with a win-win approach that accelerates customer intelligence while fueling new revenue streams outside of your four walls.

Video

Better Together: How to Forge Strategic Partnerships That Take Customer Intelligence to New Heights

RampUp 2024 Session

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Whether your brand has a wealth of first-party data, is still building out its customer data strategy, or somewhere in between, there’s no limit to what you can learn about your customers by collaborating with partners. Learn how to identify like-minded companies with unique consumer insights, stand up powerful strategic collaborations, and grow with a win-win approach that accelerates customer intelligence while fueling new revenue streams outside of your four walls.

Speakers

Anders Wolf
VP Marketing Analytics, Government Programs, United Healthcare
Ernesto Diaz
Chief Experience Officer, AAA/Auto Club Group
Cindy Lee
Sr. Director, Media, Holland America Line
David Eisenberg
Chief Strategy Officer, LiveRamp

Create more with data

How can you reimagine the customer experience with data collaboration?