Measurement Maturity Assessment

This level of maturity is typically defined by:

Several measured media channels, with opportunities to expand

Basic measurement solutions in use

Channel-specific experimentation practices

Some report customization for additional insights

Limited in-house resources for measurement tasks

The four measurement maturity stages:

Emerging

You have untapped possibilities for maximizing budget and resources with a clear measurement strategy.

Building

You have a solid measurement foundation in place, with opportunities to grow and improve.

Developing

You have a comprehensive measurement strategy in place that can make a meaningful impact on ROAS.

Leading

Your measurement is robust enough to support strategic decision-making and continual optimization.

Take these steps to advance to the Developing maturity level:

1

Adopt clean room technology to centralize measurement and unlock access to custom metrics and valuable new insights

2

Create more precise audience segments by leveraging second-party data from key partners

3

Use closed-loop measurement to determine how media is driving performance

4

Improve real-time bidding strategies based on new insights to maximize revenue and/or ROAS

Unlock more value with a LiveRamp measurement package that fits you:

The Own Your Measurement package helps you take control of your measurement in one place, expanding access to partner data, insights and customized metrics. Gain new insights and drive more value with a clear and granular assessment of campaign performance across all media environments.