How to Maximize TV Inventory for Stronger Reach, Lift, and Monetization | Paramount & Circana

Personalized cross-screen inventory is one of the most valuable assets for growing your brand and business. 

If you’re eager to deepen customer relationships through addressable inventory or you’re looking for a publishing partner that offers rich customer insights, watch our conversation with Paramount and Circana. We explored how they’re working with LiveRamp to:

• Maximize inventory value to keep up with evolving consumer behaviors and preferences
• Accelerate the speed to activation for audiences that brand partners want to reach
• Unlock stronger reach, lift, scale and other resources for greater marketing impact across custom audiences

Watch on-demand to see how data collaboration can help you reimagine your TV strategies.