For sports leagues and their partners, sustaining fan engagement year-round demands a data-driven approach to personalization. From lifelong loyalists to younger fans drawn to off-the-ice stories, the NHL leverages data to understand what fuels fandom and deliver unforgettable moments.

In this fireside chat, learn how the NHL uses data collaboration and real-time analytics to craft hyper-personalized fan experiences – and how you can apply these strategies to help your own brand win.

Discover how the league:

• Builds smarter audience segments using the historical, cultural, and geographic insights that motivate each fan
• Optimizes engagement with real-time, data-powered digital experiences as fan interests fluctuate game-to-game
• Scales personalization by transforming initiatives like the NHL All-Star Vote, turning passive fans into active participants