Every brand knows when it's ready for the next evolution in their marketing strategy and a more sophisticated, results-driven approach—this is exactly what happened to Avocados From Mexico. In this fireside chat, Ivonne Kinser shares how the ‚Äúbrand that wasn't supposed to be a brand‚Äù became a leading innovator in marketing by working with LiveRamp to leverage and protect customer data (garnered from high-stakes events like the Super Bowl) and discovered a new way to deliver impactful, long-lasting business outcomes.