How To Maximize Your TV Investment Amidst Unprecedented Acceleration

RampUp 2023: Innovation Studio

Speakers

Joanna Thissen

VP, Audience Solutions & Data Partnerships, OpenAP

David Krenn

VP, Data Advancement & Vendor Enablement, Paramount

Melanie Brown

Director, Advanced TV, Tubi

John Baronello

VP, Digital Transformation, Merkle | Cardinal Path

Kelly Metz

Managing Director, Advanced TV Activation, Omnicom Media Group

John-Michael Del Valle

Head of LiveRamp TV Specialist Team, LiveRamp

Joanna Thissen

VP, Audience Solutions & Data Partnerships, OpenAP

Joanna Thissen is VP of Audience Solutions & Data Partnerships at OpenAP, where she leads data strategy and strategic data partnership integrations with agency holding companies and publisher partners, in addition to overseeing the Audience Solutions team. Prior to joining OpenAP, Joanna served as AVP, TV Platform, Head of Strategic Engagements at Xandr, where she was responsible for the ideation, roadmap, engagement model and business model for first of its kind TV Marketplace. A veteran of both the buy-side and sell-side, Joanna has spent her career focused on growing the market for advanced audiences and data-driven television advertising.

David Krenn

VP, Data Advancement & Vendor Enablement, Paramount

Dave Krenn is VP of Data Advancement & Vendor Enablement at Paramount, where he leads Paramount’s efforts to build the partnerships and identity frameworks to power their future Advanced Advertising initiatives across linear, digital, and addressable formats. In his previous role, Dave led the Advanced Advertising Data Solutions teams, managing all segmentation and measurement needs for Paramount’s targeted advertising business.

Melanie Brown

Director, Advanced TV, Tubi

As Director of Advanced TV at Tubi, Melanie Brown leads efforts with strategic agency and advertiser clients to maximize the impact of their media in the frequently shifting landscape of identity-based targeting, advanced measurement, and data collaboration technology in CTV. Prior to joining Tubi, Melanie drove industry adoption of leading-edge advanced TV technologies for identity, measurement, data, and media companies, with roles at LiveRamp, VideoAmp, Shareablee (now Comscore) and AudienceXpress (a Comcast company).

John Baronello

VP, Digital Transformation, Merkle | Cardinal Path

I am thrilled to partner with brands, agencies, and technology companies to help create a path through some of our industry’s most complex challenges of data deprecation, privacy, identity, measurement, and customer experience. At Merkle Cardinal Path, I have the pleasure of working with strategists, technical specialists, and a terrific team of analysts, helping solve these problems daily for our clients. Before Merkle Cardinal Path, I worked at Allstate and Walgreens in various marketing activation, analytics, and tech roles.

Kelly Metz

Managing Director, Advanced TV Activation, Omnicom Media Group

Kelly Metz is the Managing Director of Advanced TV at Omnicom Media Group’s Activation Center of Excellence. She works to establish best practices for television that include cross-platform video planning, measurement and audience activation. As a veteran of the data, software and media industries, Kelly’s expertise lies in enabling clients, co-workers and partners to achieve their objectives via technology solutions. She spent her early career at Oracle, Yahoo! and Adobe as well as a wide variety of technology startups, with her most recent experience at the Los Angeles based cross-platform media measurement start-up VideoAmp.

John-Michael Del Valle

Head of LiveRamp TV Specialist Team, LiveRamp