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The Collaborative B2B Ecosystem: How Clean Rooms Drive Better Business Outcomes

RampUp 2024 Session
 

Data collaboration isn’t just for B2C brands. Strategic data partnerships between B2B companies can unlock tremendous value for increasing data access, deepening measurement, and navigating complexities with privacy and signal loss. In this session, learn different approaches to scaling B2B data collaboration using the unique and powerful benefits of clean rooms.

Speakers

Mike Moreau

VP of Operations, LiveRamp

Kumar Ram

VP, Global Head of Marketing Data Sciences, HP, Inc.

Logan Kingman

Director of Business Development & Strategic Partnerships, LinkedIn

Mike Moreau

VP of Operations, LiveRamp

Kumar Ram

VP, Global Head of Marketing Data Sciences, HP, Inc.

Logan Kingman

Director of Business Development & Strategic Partnerships, LinkedIn