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Better Together: How to Forge Strategic Partnerships That Take Customer Intelligence to New Heights

RampUp 2024 Session
 

Whether your brand has a wealth of first-party data, is still building out its customer data strategy, or somewhere in between, there’s no limit to what you can learn about your customers by collaborating with partners. Learn how to identify like-minded companies with unique consumer insights, stand up powerful strategic collaborations, and grow with a win-win approach that accelerates customer intelligence while fueling new revenue streams outside of your four walls.

Speakers

Anders Wolf

VP Marketing Analytics, Government Programs, United Healthcare

Ernesto Diaz

Chief Experience Officer, AAA/Auto Club Group

Cindy Lee

Sr. Director, Media, Holland America Line

David Eisenberg

Chief Strategy Officer, LiveRamp

Anders Wolf

VP Marketing Analytics, Government Programs, United Healthcare

Ernesto Diaz

Chief Experience Officer, AAA/Auto Club Group

Cindy Lee

Sr. Director, Media, Holland America Line

David Eisenberg

Chief Strategy Officer, LiveRamp