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TV Upfronts and Marketing Measurement: Wayfair | LiveRamp

Learn how to prime your Upfront strategy to maximize returns

The Upfronts are here, and traditional measurement is taking a back seat to innovative, cross-screen analytics and standardization.

Now is the perfect time to power strategic advertising decisions with comprehensive cross-screen measurement and analytics through data collaboration. Watch this webinar with Wayfair’s Head of TV and Branded Content Marketing to discover how to:

  • Prove your marketing strategy is building business value
  • Evolve your TV strategy and measurement for greater business impact
  • Push data collaboration boundaries with partners for more brand valu
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TV Upfronts and Marketing Measurement: Wayfair | LiveRamp

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Learn how to prime your Upfront strategy to maximize returns

The Upfronts are here, and traditional measurement is taking a back seat to innovative, cross-screen analytics and standardization.

Now is the perfect time to power strategic advertising decisions with comprehensive cross-screen measurement and analytics through data collaboration. Watch this webinar with Wayfair’s Head of TV and Branded Content Marketing to discover how to:

  • Prove your marketing strategy is building business value
  • Evolve your TV strategy and measurement for greater business impact
  • Push data collaboration boundaries with partners for more brand valu

Speakers

Lauren Sutkowski
Head of TV and Branded Content Marketing, North America, Wayfair
Daniella Harkins
SVP, Product Go-To-Market, LiveRamp

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?