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The Transformation of Media, Marketing, and Measurement: What's Next for Advertisers?

RampUp Session

With more data, channels, and tools than ever before, marketers can now deliver hyper-personalized customer experiences and measure the full customer journey. Yet, pressure to prove marketing effectiveness has never been greater – reshaping how brands buy, measure, and plan media across CTV, media networks, in-store, and beyond.

Join executive leaders from Best Buy Ads and L’Oréal as they explore the next wave of advertising innovation and how the ecosystem can stay ahead, including how to:

  • Overcome challenges in measurement, scalability, and standardization to drive growth
  • Build stronger collaborative partnerships to amplify performance
  • Harness data and next-generation technology to unlock new business opportunities
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The Transformation of Media, Marketing, and Measurement: What's Next for Advertisers?

RampUp Session

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With more data, channels, and tools than ever before, marketers can now deliver hyper-personalized customer experiences and measure the full customer journey. Yet, pressure to prove marketing effectiveness has never been greater – reshaping how brands buy, measure, and plan media across CTV, media networks, in-store, and beyond.

Join executive leaders from Best Buy Ads and L’Oréal as they explore the next wave of advertising innovation and how the ecosystem can stay ahead, including how to:

  • Overcome challenges in measurement, scalability, and standardization to drive growth
  • Build stronger collaborative partnerships to amplify performance
  • Harness data and next-generation technology to unlock new business opportunities

Speakers

Jessica Shapiro
CMO, LiveRamp
Jesse Laskaris
VP, Data-Driven Experiences, L'Oréal
Lisa Valentino
President, Best Buy Ads

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?