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Winning with Precision: Transform Your Media Network Through Smarter Measurement

RampUp Session

How do you stand out in a crowded media network market? Advertisers today demand more than just impressions – they expect precision, transparency, and actionable insights. The secret to success lies within your data.

Join this panel discussion as leading retail media networks reveal how they differentiate with data – using clean rooms to power precise, closed-loop reporting and transparent measurement. Learn how to:

  • Exceed advertiser expectations with data-driven measurement, insights, and optimization
  • Overcome common hurdles in establishing clear measurement guidelines
  • Stay ahead as media network standards evolve in 2025 and beyond
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Winning with Precision: Transform Your Media Network Through Smarter Measurement

RampUp Session

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How do you stand out in a crowded media network market? Advertisers today demand more than just impressions – they expect precision, transparency, and actionable insights. The secret to success lies within your data.

Join this panel discussion as leading retail media networks reveal how they differentiate with data – using clean rooms to power precise, closed-loop reporting and transparent measurement. Learn how to:

  • Exceed advertiser expectations with data-driven measurement, insights, and optimization
  • Overcome common hurdles in establishing clear measurement guidelines
  • Stay ahead as media network standards evolve in 2025 and beyond

Speakers

David Cohen
CEO, IAB
Zachary Darkow
Sr. Director Marketing Activation and Measurement, The Home Depot
Drew Frost
Director, Strategy Digital Partnerships Walgreens Advertising Group, Walgreens
Taryn Rade
Director, Marketing Science, Albertsons Media Collective

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?