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LiveRamp TEI Webinar Featuring Forrester: What's the Real Value of Data Collaboration?

ON DEMAND NOW

How LiveRamp delivered a 313% ROI

In today’s data-driven landscape, marketers are focused on one key goal: maximizing business outcomes. Data collaboration offers a path forward.

To better understand its impact, LiveRamp commissioned Forrester Consulting to conduct a Total Economic Impact™ study. The goal? Quantify the value that data collaboration delivered to our customers.

In this on-demand webinar, our SVP of Product Go-to-Market, Daniella Harkins, and guest panelists from Forrester, Sarah Lervold and Stephanie Liu, discuss the study’s findings and what they mean for marketers today.

Watch now to learn:

  • How a composite organization using LiveRamp achieved a 313% ROI and $9.6 million in business benefits, with a payback in under six months
  • The challenges that brands faced and the impact LiveRamp has made on media effectiveness and efficiency.
  • How data deprecation is impacting marketers and the importance of zero and first-party data strategies
  • Key considerations for successful data collaboration, including finding the right partners and focusing on actionable outcomes
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LiveRamp TEI Webinar Featuring Forrester: What's the Real Value of Data Collaboration?

ON DEMAND NOW

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How LiveRamp delivered a 313% ROI

In today’s data-driven landscape, marketers are focused on one key goal: maximizing business outcomes. Data collaboration offers a path forward.

To better understand its impact, LiveRamp commissioned Forrester Consulting to conduct a Total Economic Impact™ study. The goal? Quantify the value that data collaboration delivered to our customers.

In this on-demand webinar, our SVP of Product Go-to-Market, Daniella Harkins, and guest panelists from Forrester, Sarah Lervold and Stephanie Liu, discuss the study’s findings and what they mean for marketers today.

Watch now to learn:

  • How a composite organization using LiveRamp achieved a 313% ROI and $9.6 million in business benefits, with a payback in under six months
  • The challenges that brands faced and the impact LiveRamp has made on media effectiveness and efficiency.
  • How data deprecation is impacting marketers and the importance of zero and first-party data strategies
  • Key considerations for successful data collaboration, including finding the right partners and focusing on actionable outcomes

Speakers

Daniella Harkins
SVP, Product Go-To-Market, LiveRamp
Sarah Lervold
Consultant, Forrester Consulting
Stephanie Liu
Senior Analyst, Forrester Research

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?