Data Collaboration: Supercharging Your Fan Data Strategy

How leagues and brand partners are unifying data for a better fan experience

There is an unprecedented opportunity for major league sports and their brand partners to bring together data for a new level of fan personalization at every touchpoint on every channel. Hear how the NBA, United Airlines, and LVMH use data as their most valuable asset and build data partnerships that serve fans and customers best.

Video

Data Collaboration: Supercharging Your Fan Data Strategy

How leagues and brand partners are unifying data for a better fan experience

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There is an unprecedented opportunity for major league sports and their brand partners to bring together data for a new level of fan personalization at every touchpoint on every channel. Hear how the NBA, United Airlines, and LVMH use data as their most valuable asset and build data partnerships that serve fans and customers best.

Speakers

Noorin Virani
Group Director Data & Insights
Joe Glass
SVP of US Revenue, LiveRamp
Matt Wolf
Chief Data & Analytics Officer, NBA
Mike Petrella
Managing Director, Strategic Partnerships, United MileagePLus

Create more with data

How can you reimagine the customer experience with data collaboration?