The Secret to Long-Term Media Network Success: Maximize Value and Growth

RampUp 2024 Session

Retail media ad spend is forecasted to reach over $100B by 2027. As the opportunity grows, the competition among media networks will grow, too. Only the most innovative media networks will win. So how can you make sure your network is one of them? Media networks will need to evolve: offering more top-of-funnel ad opportunities, pushing the boundaries of traditional channels, and delivering new ways to unlock the power of data. In this panel, leaders will share how they’re exceeding advertiser expectations by creating innovative solutions for maximum value and business growth.

Video

The Secret to Long-Term Media Network Success: Maximize Value and Growth

RampUp 2024 Session

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Retail media ad spend is forecasted to reach over $100B by 2027. As the opportunity grows, the competition among media networks will grow, too. Only the most innovative media networks will win. So how can you make sure your network is one of them? Media networks will need to evolve: offering more top-of-funnel ad opportunities, pushing the boundaries of traditional channels, and delivering new ways to unlock the power of data. In this panel, leaders will share how they’re exceeding advertiser expectations by creating innovative solutions for maximum value and business growth.

Speakers

Parbinder Dhariwal
VP, General Manager, CVS Health
Melissa Emerich
Director of Strategy & Revenue, Peapod Digital Labs
Lori Johnshoy
Head of Retail/CPG/Media Network Industry Strategy, LiveRamp

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