Revolutionizing the Shopper Experience: Unlocking the Magic of Retail Media Networks and CTV

RampUp 2024 Session

Advertising powerhouses CTV and retail media networks are coming together to reimagine creative content, captivate consumers, and truly redefine the shopper experience. 51% of CPG companies already invest in this domain, and that number is only expected to grow. See how data collaboration between CTVs and media networks create potent advertising synergies – and happy repeat shoppers.

Video

Revolutionizing the Shopper Experience: Unlocking the Magic of Retail Media Networks and CTV

RampUp 2024 Session

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Advertising powerhouses CTV and retail media networks are coming together to reimagine creative content, captivate consumers, and truly redefine the shopper experience. 51% of CPG companies already invest in this domain, and that number is only expected to grow. See how data collaboration between CTVs and media networks create potent advertising synergies – and happy repeat shoppers.

Speakers

Halli Goddard
Head of Offsite Media Innovation and Partnership Integration, Kroger Precision Marketing
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Derek Leonard
Head of Data Collaboration, Roku
Anne Acker
VP of Partnerships, LiveRamp

Create more with data

How can you reimagine the customer experience with data collaboration?